OFFICIAL RULES
"Festival” is a contest held by BMR (the "contest organizers”). It will take place on BMR.ca from August 6, 2026, at 8:00 a.m. EDT to August 8, 2026, at 11:59 p.m. EDT (the "contest period”). No purchase necessary.
ELIGIBILITY
This contest is open to all private persons of legal age residing in Quebec, Ontario, New Brunswick or Nova Scotia at the time of entry. However, all persons for whom the promotional contest is held, their employers, representatives and agents, and all persons with whom they are domiciled are prohibited from entering the contest.
HOW TO ENTER
Eligible individuals wishing to enter the contest must post a photo of themselves showing the BMR hand sign (arm extension making the BMR hand gesture), either in front of the BMR hand structure located at the Rock La Cauze Festival site or elsewhere on the festival grounds, and tag BMR in their Facebook or Instagram post.
Limit of one (1) entry per person, per day, throughout the contest period.
PRIZE
There are three (3) grand prizes to be won, with a total value of $1,998, each consisting of one (1) $666 BMR gift card, redeemable for merchandise at all participating BMR stores.
DRAW
The winner will be determined by random draw from all participants on August 10, 2026, at 11:30 a.m. EDT, in Boucherville, at the BMR office located at 1501 Ampère Street, Suite 200.
The contest organizers will email the winner at the address provided in their contest entry form. The winner will be asked to reply to an email from the contest organizers to claim the prize.
The odds of winning depend on the number of eligible entries received during the contest period.
CLAIMING A PRIZE
Before being declared a winner, the selected participant must:
- Reply to the email from the contest organizers no more than 72 hours after the initial email was sent. The winner must follow the given instructions. If the organizers attempt to email the winner and the message fails to be received, that winner will be disqualified, and a new winner will be determined, for that prize only, in the same manner as provided for in the Draw section, as soon as possible.
- Correctly answer a mathematical skill-testing question when they contact the contest organizers by email.
TERMS AND CONDITIONS
Verification. To be declared winner, the selected participant must meet the contest entry conditions and the eligibility requirements provided for in the present rules. Failure to meet any of these conditions will result in the winner’s automatic disqualification, and a new winner will be determined for the prize in question. Any entry that is either fraudulent or registered or submitted late may be rejected and will not be eligible for either the random draw or a prize.
The names of the winner will be announced on August 17, 2026, on BMR.ca.
Communication with participants. No communication or correspondence will be exchanged with the contest participants except in compliance with the rules, at the contest organizers’ initiative or in the context of a business relationship already established between the participants and the contest organizers.
Prize acceptance. The prize must be accepted as described in the present rules and can at no time be transferred in whole or in part to another party, replaced by another prize, or exchanged for cash, except as provided for in the following paragraph.
Prize substitution. In the event that it is impossible, difficult, or costlier for the contest organizers to award the prize (or part of the prize) as described in the present rules, BMR Group Inc. reserves the right to replace the prize (or part of the prize) with one of the same kind and of equivalent value or, at its sole discretion, with the cash value of the prize (or part of the prize) as indicated in the present rules.
Limitation of liability:
Use of the prize. By entering this contest, all participants release the contest organizers, any company, corporation, trust or other legal entity controlled by or associated with the contest organizers, and their advertising and promotional agencies, employees, representatives and agents from any liability for any damages resulting from the acceptance or use of their prize.
Authorization. By entering the contest, the participant authorizes BMR Group Inc. to use, if necessary, their name, Facebook profile picture, city, voice, image or statements related to their prize for advertising purposes, without any form of compensation. The winner waives any moral rights and assigns to BMR a Division of Sollio Cooperative Group any economic rights associated with the use or distribution of their name or image related to their prize for advertising, commercial or other purposes.
Disqualification. Any entry or attempted entry using electronic, automated or other means contrary to the spirit of the contest (e.g., computer piracy, bots, multiple email accounts) will be automatically disqualified and may be referred to the appropriate legal authorities. The contest organizers reserve the right to disqualify a participant or cancel one or more entries if the person is entering or attempting to enter the contest using means that do not comply with the present rules or that are unfair to the other participants.
Limitation of liability: operation of the contest. BMR Group Inc. is not responsible for any non-compatibility or failure of the participant’s computer equipment that may prevent them from participating in the contest.
Privacy Policy: BMR places great importance on protecting your personal information. For more information, please refer to our Privacy Policy at: https://www.bmr.ca/en/privacy-policy