Boucherville, January 22, 2021– BMR Group is pleased to announce the arrival of a brand new dealer within its large family: the hardware division of Entreprises Shippagan Ltée. The 4th generation family business is one of the largest wholesale distributors in Canada, serving the commercial fishing and aquaculture industries. The hardware division, located in Shippagan, New Brunswick, employs 15 dedicated employees who serve local customers and fishermen in the coastal community.

After 5 years under the ACE banner, Shippagan president, Marc-André Robichaud, decided to join BMR Group in order to increase awareness of its hardware business and to complement its product range. Offering quality products and excellent service to its community are essential missions for the company, which began its activities in 1977 with the opening of its Shippagan hardware store.

“Entreprises Shippagan Ltée is proud to join the BMR Group family as an associate member, a move that we see as a privilege. The expertise of BMR Group’s personnel, its distribution network and its wide range of products will allow us to offer better service to the customers of our Shippagan store. We look forward to many long years together,” said Marc-André Robichaud.

“We are pleased to welcome the hardware division of Entreprises Shippagan Ltée to the BMR Group family and to witness the expansion of our dealer network in the Maritimes. This will allow us to meet the needs of the region’s citizens and businesses while expanding BMR Group’s excellent service to a broader audience. We look forward to working together with Marc-André and his dedicated team and to helping them discover the many advantages that BMR has to offer!,” states Pierre Nolet, Senior Director of Business Development for BMR Group.

A New Image for the Company’s Hardware Division

The building will soon display a brand new sign in the BMR Group colours. With a total sales area of 7,000 sq. ft., this store – which will operate under the BMR Express banner – will offer a wide selection of hardware products to meet the needs of Shippagan consumers and contractors.

Entreprises Shippagan Ltée has more than 150 passionate employees within its 6 companies, including International Seafood & Bait, ESL Marine Supplies Ltd., Vernon D’eons Fishing Supplies Ltd., DJ Marine Supplies Ltd., and Sea-Alex Inc. The company serves customers across Canada and exports its products to the United States and in Europe.


Groupe BMR is a subsidiary of Sollio Cooperative Group, which includes more than 275 renovation centres and hardware stores in Quebec, Ontario and the Maritime provinces. Retail sales for Groupe BMR and its members are estimated at more than $1.5 billion per year and some 8,000 people work within the network. Groupe BMR is the leading Quebec player in the hardware industry and operates under the BMR, Agrizone and Potvin & Bouchard banners. 


Julie Derro
Advisor, Communications
Groupe BMR
[email protected]