St-Hubert Quincaillerie Mario Gélineau becomes a BMR store!
St-Hubert, November 12, 2018 – BMR Group is proud to announce that Quincaillerie Mario Gélineau located in St-Hubert is now part of its dealer network. Stéphane Baril and his spouse, Annie-Claude Hamelin, have decided to change their banner after evolving under the same banner since the opening of their store, 30 years ago.
“Becoming a member of the BMR family will allow us to stand out from our closest competitors, with new promotions and product lines offered at very competitive prices. BMR Group has a business model based on independent dealers just like us, which can be adapted to match our reality as a neighborhood hardware store. This will be profitable to both us and our customers!”, said Stéphane Baril.
Quincaillerie Mario Gélineau is the 25th store to join BMR Group this year.
New banner, new name!
The hardware store will display the BMR Express banner, a variation of the traditional BMR banner, developed for smaller stores, and will now offer customers the most common products as well as very customized services. Also, the name of the store will change to Quincaillerie Stéphane Baril; the current owners acquired Mario Gélineau’s shares, their now-retired partner.