St-Hubert Quincaillerie Mario Gélineau becomes a BMR store!

St-Hubert, November 12, 2018 – BMR Group is proud to announce that Quincaillerie Mario Gélineau located in St-Hubert is now part of its dealer network. Stéphane Baril and his spouse, Annie-Claude Hamelin, have decided to change their banner after evolving under the same banner since the opening of their store, 30 years ago.

BMR Express

“Becoming a member of the BMR family will allow us to stand out from our closest competitors, with new promotions and product lines offered at very competitive prices. BMR Group has a business model based on independent dealers just like us, which can be adapted to match our reality as a neighborhood hardware store. This will be profitable to both us and our customers!”, said Stéphane Baril.

Quincaillerie Mario Gélineau is the 25th store to join BMR Group this year.

New banner, new name!

The hardware store will display the BMR Express banner, a variation of the traditional BMR banner, developed for smaller stores, and will now offer customers the most common products as well as very customized services. Also, the name of the store will change to Quincaillerie Stéphane Baril; the current owners acquired Mario Gélineau’s shares, their now-retired partner.


Groupe BMR is a subsidiary of Sollio Cooperative Group, which includes more than 275 renovation centres and hardware stores in Quebec, Ontario and the Maritime provinces. Retail sales for Groupe BMR and its members are estimated at more than $1.5 billion per year and some 8,000 people work within the network. Groupe BMR is the leading Quebec player in the hardware industry and operates under the BMR, Agrizone and Potvin & Bouchard banners. 


Kaven Delarosbil
Director, Communications and Events
BMR Group
[email protected]