Centre de rénovation Senneterre joins the BMR Group family

Boucherville, January 30, 2023 – BMR Group and the Centre de rénovation Senneterre are very pleased to announce today that they will join forces to serve the people of Abitibi-Témiscamingue. This new collaboration will begin on March 11, 2023.

An important player in the construction and renovation industry in the region, the Centre de rénovation Senneterre is established since the 1960s and is owned by the Allaire family since 2013. Very involved in the community, especially in regional and community development, the company employs 18 employees and generates significant economic benefits for the region.

After nearly 10 years under another banner, the owners of the Centre de rénovation Senneterre decided to join the BMR Group family in order to improve their service offering and to allow their customers to benefit from the group's vast expertise.

"Our company is always focused on the customer experience, doing everything possible to meet the needs of our customers with the best products and services. We are very close to our customers and that is why it was only natural for us to join BMR Group, a banner that shares our values, our human approach and that understands the reality of our family business", say Eric and Olivier Allaire, owners of the company.

"We are very pleased to welcome the Centre de rénovation Senneterre to our large network and to further strengthen our presence in Abitibi-Témiscamingue. The company is an important economic driver in the community, and we are proud to be associated with the Allaire family and to contribute to the development of this beautiful region", says Alexandre Lefebvre, CEO of BMR Group.


Groupe BMR is a subsidiary of Sollio Cooperative Group, which includes more than 275 renovation centres and hardware stores in Quebec, Ontario and the Maritime provinces. Retail sales for Groupe BMR and its members are estimated at more than $1.5 billion per year and some 8,000 people work within the network. Groupe BMR is the leading Quebec player in the hardware industry and operates under the BMR, Agrizone and Potvin & Bouchard banners. 


Kaven Delarosbil
Director, Communications and Events
BMR Group
[email protected]