Inauguration of the new BMR Disraeli storeInauguration of the new BMR Disraeli store

It was with great pride that VIVACO Groupe Coopératif officially inaugurated its brand-new BMR store in Disraeli on June 21, in the presence of many guests, including BMR's ambassador Hugo Girard. A total investment of nearly $3.5 million was made to improve the shopping experience for its customers. VIVACO Groupe Coopératif continues to invest in its network of 18 BMR renovation centers, to remain a regional leader for its members and consumers in the Bois-Francs, Érable, Appalaches and Estrie regions.

To be the reference in construction, renovation and agriculture:

To offer an unrivalled customer experience, the new store was built in line with new retail trends and BMR banner standards. «This renovation center, totally redesigned to meet customer needs, has grown from 8,500 sq. ft. to nearly 11,000 sq. ft., allowing for more airy, better-lit spaces and improved merchandizing,» mentions Jerome Tardif, Vice President Retail at VIVACO Groupe Coopératif. The single-floor sales area enables us to offer a wider range of hardware, materials, agricultural and maple products. What's more, the seasonal offering will be more than complete to meet demand from the many residents of Disraeli, the surrounding villages and lakes.

A section for contractors and self-builders has been set up, to facilitate expert advice and offer direct service while providing quick access to the materials yard. Finally, with the growth of online sales, customers will also be able to pick up their orders placed on, with no delivery charges or queuing, at a dedicated counter for online orders.

The right environment for employees:

«The customer experience is important, but so is the work environment for our teams,» says André Normand, Chairman of the Board of VIVACO Groupe Coopératif. Originally operated by Adélard Lehoux, this 1970s store had become outdated over time. «The new BMR will provide our resources with a stimulating, safe work environment, adapted to facilitate service to our members and the many consumers in the area,» adds Mr. Normand.

The project took over a year to complete. Construction was carried out by the client and partner DOB Construction, in collaboration with a number of regional suppliers, including Atelier d'architecture Bo.Co and engineering consultancy EXP. Starting this fall, the old building will be demolished to provide more storage space for materials, and to improve the flow of delivery trucks and customer access to the yard.


Groupe BMR is a subsidiary of Sollio Cooperative Group, which includes more than 275 renovation centres and hardware stores in Quebec, Ontario and the Maritime provinces. Retail sales for Groupe BMR and its members are estimated at more than $1.5 billion per year and some 8,000 people work within the network. Groupe BMR is the leading Quebec player in the hardware industry and operates under the BMR, Agrizone and Potvin & Bouchard banners. 


Kaven Delarosbil
Director, Communications and Events
BMR Group
[email protected]