GROUPE BMR & SOCIÉTÉ LAURENTIDE PARTNER TO CREATE THE SPLENDI BRAND OF PAINTS – 100% MADE LOCALLY
Boucherville, April 29, 2021 – Groupe BMR is proud to partner with Société Laurentide, a local family business firmly established in Québec for the last 70 years, and a pioneer in sustainable development, to launch its new house brand of paints: Splendi and Splendi Supreme. Available exclusively in all BMR stores, Splendi paints are affordable, high-quality products designed to fully meet the expectations of local consumers and contractors. This partnership has created about thirty jobs at the Quebec manufacturer and generated significant investments to modernize its Shawinigan plant.
Strengthening our commitment to buy local
Splendi products, entirely designed and manufactured in Quebec, were custom developed by Société Laurentide's R&D laboratory, one of the largest facilities east of Toronto. The objective of the Splendi brand is to offer a superior quality product, on par with national brands, at a more advantageous price. Splendi offers consumers 100% acrylic paints that are washable, durable and easy to apply so they can complete their interior and exterior renovation projects with confidence.
Greener paints – no matter what the colour
Groupe BMR and Société Laurentide share a common vision and values that contribute to promoting sustainable development. This is why a partnership with the Quebec manufacturer was a natural fit given that they have been recognized as a pioneer and world leader in paint recycling and reclamation for over 25 years. Laurentide was instrumental in setting up the recycling program managed by Éco-Peinture, now cited worldwide for having diverted more than 100 million kg of post-consumer paint from Quebec landfills since 1994. Thanks to the collection points offered in its network of stores, Groupe BMR has been able to recover more than 200,000 kg of paint by allowing consumers to bring back their empty or partially empty containers.
“This partnership represents the union of two local flagships with deep roots in our communities and allows us to continue to increase BMR's impact in the local economy. Splendi is a warm, reassuring, inspiring and local brand. It therefore presents a real value for consumers who will be able to both beautify and protect their living space with a quality product, while doing their part, in a concrete way, for our local economy."
-Bruno Baldessari, Vice-president, Merchandising and Vendor Relations, Groupe BMR
“For Société Corporation, being associated with BMR, a partner of choice in the hardware sector in Quebec, is a source of great pride, especially for our employees. It is an exceptional opportunity to showcase our know-how and demonstrate the industry's ability to do things in a more sustainable way, in addition to laying a solid foundation for the growth of a local family business."
-André Buisson, President & CEO, Société Laurentide