New BMR Hardware Store Coming Soon to Caraquet!

Boucherville, March 27, 2018 – Groupe BMR and business owner Michel Chiasson are pleased to announce the opening of a new BMR hardware store in Caraquet in May. Perfectly located at 447 Saint-Pierre Blvd. West, the store will include both the BMR hardware store, covering a surface of 5,000 ft2, and the offices of Location JED, which are relocating to this address.

“The idea of getting into the hardware business came naturally to me; in fact, my clients were the ones who asked me to!” says Michel Chiasson, owner of Location JED, Tech Rescue, and now BMR Caraquet. “For over a year now, they have expressed their interest in seeing me expand my offer, following the closure of both hardware stores in our region. I decided to take them at their word and open an authentic hardware store, since I had just acquired a new building in Caraquet,” adds Chiasson.

The hardware store will bear the name BMR Express, a variation of the traditional BMR sign, which represents smaller hardware stores that offer the most popular products with a highly personalized service.

“I chose BMR because it is a strong, well-known Francophone brand, but also because I have strong confidence in their team. They offer quality products, 90% of which are from Canadian vendors, at very competitive prices. I couldn’t have asked for a better partner for my first hardware store venture!” says the Caraquet resident.

“Our entire team is pleased to be able to count on a new dealer in Caraquet,” says Pierre Nolet, Vice-President of Business Development at BMR. “Thanks to its extraordinary growth in productivity, Groupe BMR, recipient of the Business of the Year award at the last Mercuriades Gala, is without a doubt equipped to respond to Mr. Chiasson’s needs. It is a great vote of confidence on his part, and we have a duty to serve him with the professionalism and fellowship that has set us apart for the last 50 years so that he can in turn help the citizens of Caraquet rediscover the many signature advantages of Groupe BMR!” adds Nolet.

ABOUT BMR GROUP INC.

Groupe BMR is a subsidiary of Sollio Cooperative Group, which includes more than 275 renovation centres and hardware stores in Quebec, Ontario and the Maritime provinces. Retail sales for Groupe BMR and its members are estimated at more than $1.5 billion per year and some 8,000 people work within the network. Groupe BMR is the leading Quebec player in the hardware industry and operates under the BMR, La Shop BMR, Agrizone and Potvin & Bouchard banners. 

CONTACT

Kaven Delarosbil
Director, Communications and Events
BMR Group
450-868-2567
[email protected]