Groupe Martel and BMR Group conclude commercial agreement

Alma, June 19, 2018 – Groupe Martel and BMR Group inc. announced today that they have reached a commercial agreement by which Groupe Martel will acquire the Potvin & Bouchard store in Alma, located at 50 rue des Pins Ouest, in August 2018.

This is the third BMR store of Groupe Martel. The company already owns two renovation centres (in Alma and Saint-Nazaire) and operates the Scierie Martel and Usine Tremblay sawmills and the Structures Martel wooden structures plant. “We are extremely proud to see our family business continue its growth, even after more than 60 years. Potvin & Bouchard is a strong brand, with a competent team of employees and a great store. We will continue to rely on these strengths to guarantee customer satisfaction!” says Pierre-Luc Martel, co-owner of Groupe Martel.

“As a wholesaler, one of our most important responsibilities is to support our affiliated dealers and help their businesses prosper. BMR Martel is a reliable dealer that has been a part of our banner for 39 years now. We are pleased to see it develop and know that the Martel team, a family business in operation in Lac St-Jean since 1954, has all the expertise required to continue to serve the citizens of Alma and its neighbouring communities,” says Martin Lecomte, Vice-President of Retail at BMR Group.

The existing team of employees will retain their current positions and the store will continue to operate under the Potvin & Bouchard brand. As a recall, BMR Group acquired the Potvin & Bouchard stores in 2008.


Groupe Martel is a family business founded in 1954. They operate two sawmills (Scierie Martel and Usine Tremblay), one wooden structures plant (Structures Martel), and two hardware stores under the BMR banner.

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BMR Group is an affiliate of La Coop fédérée that regroups 300 home renovation centers and hardware stores in Québec, Ontario and the Maritimes. Annual retail sales for BMR Group members are estimated at $1.2 billion and some 8,000 employees work in bannered stores. Named Company of the Year during the 2017 Les Mercuriades business contest, BMR Group is the largest Québec-owned player in the home renovation industry and operates under the BMR, La Shop, Unimat, Potvin & Bouchard and Agrizone banners.


Kaven Delarosbil
Director, Communications and Events
BMR Group
[email protected]