Groupe BMR, proud partner of the 53rd edition of the Jeux du Québec

Boucherville, April 18, 2018 – Groupe BMR is proud to announce the renewal of its partnership with the Jeux du Québec for its 53rd edition, which will be held in the City of Thetford Mines from July 27 to August 4, 2018. BMR has signed a $75,000 sponsorship deal with Sports Québec to support the organization and contribute to the success of the finals, during which more than 3,700 athletes will assemble and challenge each other in their respective fields.

Groupe BMR has been a major partner of the Jeux du Québec since 2011 and is proud to ensure a local presence during each competition thanks to its local dealers and their employees.

“It’s a real honour for BMR to contribute to the development of Quebec athletes,” says Stéphanie Couturier, Communications Manager at Groupe BMR. “Helping local youth rise above their potential perfectly reflects our group’s values. Naturally, we wanted to be part of the adventure again this year!” adds Couturier.

“We’re very happy to be able to count on Groupe BMR, who has been supporting athletes at the Jeux du Québec finals for the past seven years. This partnership is very valuable to us and demonstrates Groupe BMR’s commitment to young Quebec athletes who commit to, train, and push themselves in their respective sport every single day. On behalf of SPORTSQUÉBEC and all the athletes who benefit from this partnership, thank you!” says Jessy Girard, Senior Manager of Marketing and Partnerships at SPORTSQUÉBEC.

“We are proud to collaborate with Groupe BMR to support the young athletes who will be visiting our city this summer,” states Jérôme Tardif, Senior Retail Director—Renovation Centres and Energy at VIVACO Groupe coopératif. “As a cooperative operating 23 BMR stores, one of which is located in Thetford Mines, community involvement is one of our fundamental values and sets us apart. We will be present to encourage these young athletes throughout their athletic journey,” adds Tardif.


Groupe BMR is a subsidiary of Sollio Cooperative Group, which includes more than 275 renovation centres and hardware stores in Quebec, Ontario and the Maritime provinces. Retail sales for Groupe BMR and its members are estimated at more than $1.5 billion per year and some 8,000 people work within the network. Groupe BMR is the leading Quebec player in the hardware industry and operates under the BMR, Agrizone and Potvin & Bouchard banners. 


Patricia Roy
Communication Advisor
Groupe BMR
[email protected]