Ferme-Neuve, March 11, 2020 – BMR Group is pleased to announce the arrival of a new dealer within its Quebec network: Ferronnerie Meilleur. Normand and Jérémie Lachaîne, a father and son team who has owned the store since 2001, decided to change groups after having operated under the Rona brand since they started their business.

Ferme-Neuve store

“We needed change after all these years, especially with everything that’s happening in the industry right now. It was important for our family to work with a group that we trust and one that supports dealer-owners like ourselves and understands our reality. BMR is recognized for not only its dealer services but also its quality products at very competitive prices. We are confident that we made the right choice for us and for our customers,” says Jérémie Lachaîne, co-owner of the store.

“Ferronnerie Meilleur can trust that our entire team will help promote BMR’s many advantages to the people of Ferme-Neuve and the surrounding area. Our expertise in building materials, our aggressive promotions and our understanding of the people here will offer real benefits to consumers. I want them to know this is the place for them! As for the Lachaîne family, it will see that BMR is a company with human values that takes the needs of its affiliated dealers to heart and does everything it can to ensure their success,” says Pierre Nolet, Vice-President, Business Development, BMR Group.

New colours and new design

In addition to getting new exterior signage, the 7,500-square-foot store will begin renovations in the next few months to redesign the interior and achieve a new more modern look.


Groupe BMR is a subsidiary of Sollio Cooperative Group, which includes more than 275 renovation centres and hardware stores in Quebec, Ontario and the Maritime provinces. Retail sales for Groupe BMR and its members are estimated at more than $1.5 billion per year and some 8,000 people work within the network. Groupe BMR is the leading Quebec player in the hardware industry and operates under the BMR, Agrizone and Potvin & Bouchard banners. 


Kaven Delarosbil
Director, Communications and Events
BMR Group
[email protected]