Corbeil and BMR Group team up to pilot new shopping experience

Jonquière, Quebec, March 4, 2020 – Today Corbeil and BMR Group, two 100% Quebec-owned companies, announced the launch of a pilot project to deliver a fully integrated and complementary product offering under one roof. Aimed at improving the shopping experience for customers, the project will go live this spring at the Potvin & Bouchard store in Jonquière, a BMR Group property.


affiche Corbeil et Potvin&Bouchard

A Corbeil store inside a BMR Group home improvement center

What exactly does that mean? It means Saguenay–Lac-Saint-Jean shoppers will find inside of the Jonquière Potvin & Bouchard a space dedicated to a Corbeil store and its advisors, making it easy for them to incorporate Corbeil appliances into their home improvement and design projects. Customers will now benefit from the expertise of two industry leaders known for quality service—Corbeil the appliance specialists, and BMR Group the renovation experts—all in one place. While the Potvin & Bouchard is being remodeled to accommodate the new Corbeil section, it will also get a facelift inside and out, including a new storefront and redesigned aisles for a better shopping experience.

Maquette Corbeil et Potvin&Bouchard


“We’re proud to kick off this pilot project with BMR Group today. We’re especially excited to be working with another Quebec owned company toward a common goal: giving our customers an all new shopping experience, with a fully integrated and complementary product offering and the best possible advice from appliance and renovation experts. This project is a vivid example of Corbeil’s business strategy since its acquisition from Sears in 2017.”

- Anthony Amiel, president of Amiel Group

“With this partnership, BMR Group has found another way to stand out from the competition. By joining forces with an industry expert, we know we’re offering our customers the best service out there and the quality products that have made Corbeil a household name. Once the concept is up and running in Jonquière, we could see more BMR Group home improvement centers adding a Corbeil section to their stores.”

- Pascal Houle, CEO of BMR Group


Founded in 1949, Corbeil is a 100% Quebec-owned company held by Amiel Group since 2017. It is currently the largest home appliance network in Quebec, with some 30 stores across the province and in Ontario. Corbeil is improving the customer shopping experience by offering all new spaces for visualizing and trying out appliances, unparalleled service quality, and a new merchant website. Today Corbeil is committed to community involvement, social responsibility, and employee development for the betterment of the environment and society. For more information :


Groupe BMR is a subsidiary of Sollio Cooperative Group, which includes more than 275 renovation centres and hardware stores in Quebec, Ontario and the Maritime provinces. Retail sales for Groupe BMR and its members are estimated at more than $1.5 billion per year and some 8,000 people work within the network. Groupe BMR is the leading Quebec player in the hardware industry and operates under the BMR, Agrizone and Potvin & Bouchard banners. 

Véronique Blais
Office: 514-667-0196, ext. 417
Cell: 514-241-2686
[email protected]


Stéphanie Couturier

Vice President of Communications and CSR

BMR Group

Office: 450-655-6700, ext. 2264

Cell: 514-217-8503

[email protected]

Nathaly Lebrun

Vice President Retail


Office: 514-322-7726 ext. 30245

Cell: 450-712-7744

[email protected]