BMR Launches “We Get It,” a Campaign Rooted in Reality 

Boucherville, April 29, 2026 – BMR as launched its new 2026 advertising campaign, titled “We get it,” a powerful tagline that highlights what sets its network apart: the expertise and support offered to both professionals and renovators by experts grounded in the realities of the field. 

For nearly 60 years, BMR has established itself as a Canadian leader in the construction and renovation industry. With this new campaign, the company reaffirms its distinctive positioning: an authentic relationship with its customers, based on a genuine understanding of their needs and on practical advice tailored to each project. 

“At BMR, we know that no two projects are alike. Our strength lies in speaking the same language as our customers, because our experts experience the realities of construction sites and renovation projects on a daily basis. ‘We Get It’ is exactly that: the right advice, at the right time, given by advisors who truly understand the challenges,” emphasizes Charles Grégoire-Béliveau, Senior Vice President, Sales and Partners. 

With this campaign, BMR has chosen to leverage the strength of its network by featuring some thirty advisors who contribute daily to the success of their stores and cooperatives, and who appear in the advertising posters. 

The campaign also relies on a distinctive gesture, set to become a signature element, that visually embodies BMR’s expertise and strengthens the bond of trust with customers. 

Launched on April 20 in Quebec, Ontario, and the Maritimes, the campaign will run for several weeks, supported by a 360° media rollout.