BMR launches a new exclusive paint line. A reliable, affordable, Canadian-made solution for all your renovation projects.
BOUCHERVILLE, March 17, 2026 – BMR is proud to announce the launch of its new private-label paint line: BMR Paint and BMR Total Paint. Developed in collaboration with Sico, a recognized industry benchmark, this comprehensive collection is available exclusively across the vast BMR network in Quebec, the Maritimes, and Ontario.
Precision-mixed. Field-tested
This paint line was designed to offer performance, durability, and affordability, ensuring flawless results with every brushstroke for all DIYers and contractors alike.
A concrete answer to consumer needs
As residential renovation and maintenance projects remain popular, BMR provides a reliable and accessible solution that simplifies work without compromising on quality.
The BMR line includes 28 products covering all interior painting needs:
- Specialized paint for kitchens and bathrooms
- 2 in 1 interior paint and primer
- Ceiling paint
- Interior paint
BMR latex paints and primers combine performance, durability, and competitive pricing for professional results. The BMR Total 2 in 1 collection, as well as the Kitchen and Bathroom paint, are easy to apply and provide a durable, elegant finish in every room of the house.
Canadian-made paint, consistent with BMR’s values
Proudly Canadian, BMR places local development at the heart of its priorities. The new line is mixed and packaged in Canada, helping to support the local economy while meeting the realities of consumers.
Recognized expertise, developed with Sico
The result of a close collaboration with Sico, the BMR line features high-quality formulations designed to ensure long-term resistance and durability. This strategic alliance allows BMR to offer a high-performance, accessible product backed by the expertise of a trusted industry partner.