BMR and Hugo Girard Announce the End of Their Partnership 

Boucherville, March 25, 2026 – After several years of collaboration, BMR and its ambassador, Hugo Girard, have mutually agreed to end their partnership on October 31, 2026. 

Over the years, Hugo Girard has helped raise the profile of the entire BMR network, notably through his participation in numerous advertising campaigns, high-profile events, and community initiatives. His authentic presence and unifying energy have helped forge strong bonds with the network’s customers, dealers, and partners. 

“We would like to warmly thank Hugo for his commitment and collaboration over the past few years. Through his authenticity and his connection with people, he has truly embodied the values of our great organization and contributed to several defining moments in BMR’s history,” said Kaven Delarosbil, Director of Executive and Corporate Communications at BMR. 

This decision is part of the natural evolution of BMR’s communication and marketing initiatives. 

“I am very grateful to BMR for these wonderful years of collaboration. I have had the privilege of representing the company throughout all these years, which has been an extremely rewarding experience for me. I have had the opportunity to meet passionate teams and dealers across the entire network, and I have fond memories of this partnership,” says Hugo Girard.