Appointment of Mr. Simon Gouin as Vice President, Business Development

BMR Group is pleased to announce the appointment of Mr. Simon Gouin to the position of Vice President, Business Development. Effective Monday, January 8, 2024, he will remain under the leadership of André Lavoie, Executive Vice President, Shared Services.

Mr. Gouin joined BMR Group in 2021 as Senior Director, Business Development - Eastern Canada, and brings over 17 years of business development experience in the construction and renovation industry.

A graduate of HEC Montréal in Business Administration, he spent nearly a decade managing hardware stores, before moving on to various leadership positions in sales and business development. In his new role, he will oversee the expansion of BMR Group's network in Eastern Canada, as well as maintaining and reinforcing good business relationships with existing dealers.

Recognized by his peers as a results-driven, people-oriented leader with global vision and agility, Mr. Gouin uses his extensive industry knowledge to effectively achieve his goals and build strong business relationships.

"I'm delighted that Simon is continuing to evolve within the company, and that he has accepted the important challenge of expanding our geographic footprint in Eastern Canada. BMR has grown actively over the past few years, and I am convinced that Simon will be an important asset in the pursuit of this strategy," mentioned André Lavoie, Executive Vice President, Shared Services.


Groupe BMR is a subsidiary of Sollio Cooperative Group, which includes more than 275 renovation centres and hardware stores in Quebec, Ontario and the Maritime provinces. Retail sales for Groupe BMR and its members are estimated at more than $1.5 billion per year and some 8,000 people work within the network. Groupe BMR is the leading Quebec player in the hardware industry and operates under the BMR, Agrizone and Potvin & Bouchard banners. 


Kaven Delarosbil
Director, Communications and Events
BMR Group
[email protected]