Appointment of Louis-Philip Vermeersch as Vice President, Network and Store Operations

Boucherville, July 27, 2026 – BMR is pleased to announce the appointment of Louis-Philip Vermeersch as Vice President, Network and Store Operations, effective Monday, July 27. In this role, he will report to Charles Grégoire-Béliveau, Chief Executive Officer of BMR.

Mr. Vermeersch joined BMR in 2023 as Senior Director, Commercial Strategies. Prior to joining the organization, he held several leadership positions, including General Manager of Wampole, a division of JAMP Pharma Corporation, National Sales Director at LS Distribution North America, and Business Development Manager at Energizer Canada.

Mr. Vermeersch holds a bachelor's degree in Business Administration from the Université de Sherbrooke and brings nearly 20 years of experience in sales and business development. He is a positive, collaborative, and analytical leader with a strong passion for the retail industry.

In his new role, Mr. Vermeersch will oversee the Dealer Services, Business Development, Corporate Store Operations, and Store Planning teams.

"I am very pleased that Louis-Philip has accepted this new mandate within the BMR family and is ready to take on the exciting challenges that lie ahead. Our extensive network is at the heart of BMR’s strategy, and this Vice Presidency is one of the key pillars supporting our growth. Louis-Philip brings extensive experience and a deep understanding of our industry, making him the ideal person to assume this important leadership role within our organization,” said Charles Grégoire-Béliveau, Chief Executive Officer.

Please join us in congratulating Louis-Philip on his appointment and wishing him every success in his new role.