APPOINTMENT OF CLAUDIE GERVAIS AS VICE PRESIDENT, MARKETING AND COMMUNICATIONS

Boucherville, September 9, 2022 – BMR Group is proud to announce the appointment of Claudie Gervais as Vice President, Marketing and Communications. Effective immediately, she will report to Mr. Antonio Di Pasquale, Chief Operating Officer of the organization.

Ms. Gervais joined BMR Group in 2017 as Director, Promotional Strategy and Business Intelligence. In 2020, she was promoted to Senior Director, Marketing and Business Intelligence, and since 2022, has served as Senior Director, Marketing and Communications.

Ms. Gervais holds a Bachelor's degree in Business Administration from the Université du Québec à Montréal and a Master's degree in Management from HEC Montréal. She is a seasoned manager with over 15 years of experience in business intelligence, marketing and communications.

Over the course of her career, she has held numerous management positions, notably with Aéroports de Montréal (ADM) and a competing banner in the renovation and hardware industry.

"I am very pleased that Claudie has accepted the challenge and joined the management team of BMR Group. Her experience, leadership, strategic vision and excellent communication skills make her a natural candidate for this pivotal position within the organization," said Alexandre Lefebvre, Chief Executive Officer of BMR Group.

There is no doubt that Ms. Gervais will continue to be a great asset to the company as BMR Group experiences a period of strong growth and actively pursues the expansion of its network across Eastern Canada.

ABOUT BMR GROUP INC.

Groupe BMR is a subsidiary of Sollio Cooperative Group, which includes more than 275 renovation centres and hardware stores in Quebec, Ontario and the Maritime provinces. Retail sales for Groupe BMR and its members are estimated at more than $1.5 billion per year and some 8,000 people work within the network. Groupe BMR is the leading Quebec player in the hardware industry and operates under the BMR, Agrizone and Potvin & Bouchard banners. 

CONTACT

Kaven Delarosbil
Director, Communications and Events
BMR Group
450-868-2567
[email protected]