Two Québec-owned companies are partnering up

Boucherville, November 10, 2016 – BBQ Québec and Groupe BMR are proud to announce an exclusive association on the retail industry that will bring BBQ Québec products in BMR and Unimat stores across Québec over the next few weeks. And in some twenty BMR stores, there will be permanent, full-fledged BBQ Québec Zones where customers will find the entire high-end BBQ, accessory, sauce and spice selection that which BBQ Québec is known for.

“We are very happy to be partnering up with BBQ Québec to make our stores the number one destination for barbecue lovers! With this decision, we are meeting an increasing demand from our customers who enjoy barbecuing all year round. And we are proud to do so with a fellow Québec-owned company known for its dynamic leadership,” said Pascal Houle, CEO of Groupe BMR. “This association with Groupe BMR will have a major impact for us. We will go from having 4 retail points where barbecue lovers can find our unique products to over 100,” mentioned Maxime Lavoie from BBQ Québec.

A detailed list of BMR and Unimat stores where you can find BBQ Québec products will be made available shortly on the BBQ Québec Website and on the BMR and Unimat Websites.


From left to right : Pierre Nolet, Senior Director Business Development for Groupe BMR, Max and JP Lavoie, Cofounders of BBQ Québec, and Pascal Houle, CEO of Groupe BMR.


BBQ Québec was founded by Max and JP Lavoie, two young visionaries from the Chaudière-Appalaches region. These two foodies started working in their parents’ hardware store at a young age where they decided to become BBQ experts. BBQ models, cooking techniques, accessories and products available, they learned everything they could on the subject so they could share the BBQ culture. They opened their first store in Sainte-Foy in 2014 and went on to open a second one in Boucherville in 2015. The duo opened their third store in Laval in 2016. They cater to the needs of barbecue lovers, both professionals and home cooks, providing them with unique products, services and even BBQ lessons. Their one-of-a-kind approach is what makes their stores so popular. The brand quickly became a synonym of quality throughout the province and the Website is now a reference.


Groupe BMR is a subsidiary of Sollio Cooperative Group, which includes more than 275 renovation centres and hardware stores in Quebec, Ontario and the Maritime provinces. Retail sales for Groupe BMR and its members are estimated at more than $1.5 billion per year and some 8,000 people work within the network. Groupe BMR is the leading Quebec player in the hardware industry and operates under the BMR, Agrizone and Potvin & Bouchard banners. 


Stéphanie Couturier

Strategic Communications Advisor

Groupe BMR


[email protected]

Ariane Lefebvre

General Manager

BBQ Québec


[email protected]