JONATHAN GENDREAU APPOINTED VICE-PRESIDENT MARKETING AND DIGITAL STRATEGY 

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Boucherville, April 28, 2017 – Groupe BMR is happy to announce the appointment of Mr. Jonathan Gendreau as Vice-President Marketing and Digital Strategy for Groupe BMR. Mr. Gendreau will be responsible for the development and implementation of our multiplatform digital strategy and supervise all the company’s marketing activities. Mr. Gendreau will take up his new duties on May 1, 2017.

JONATHAN GENDREAU

Jonathan Gendreau has 13 years of experience in e-commerce and digital marketing, including 7 years in the retail industry. After being Marketing Director for Lozeau from 2004 to 2011, he joined Groupe St-Hubert as Senior Advisor, Interactive Marketing. In 2016, he was promoted Marketing Director and, as such, he led the marketing and digital activities of the food service division.

Mr. Gendreau’s digital strategy expertise will be a valuable asset for Groupe BMR, who wants to position itself as a leader in this field to meet the expectations of customers whose purchasing habits are changing fast.

ABOUT BMR GROUP INC.

Groupe BMR is a subsidiary of Sollio Cooperative Group, which includes more than 275 renovation centres and hardware stores in Quebec, Ontario and the Maritime provinces. Retail sales for Groupe BMR and its members are estimated at more than $1.5 billion per year and some 8,000 people work within the network. Groupe BMR is the leading Quebec player in the hardware industry and operates under the BMR, La Shop BMR, Agrizone and Potvin & Bouchard banners. 

CONTACT

Kaven Delarosbil
Director, Communications and Events
BMR Group
450-868-2567
[email protected]