JONATHAN GENDREAU APPOINTED VICE-PRESIDENT MARKETING AND DIGITAL STRATEGY
Boucherville, April 28, 2017 – Groupe BMR is happy to announce the appointment of Mr. Jonathan Gendreau as Vice-President Marketing and Digital Strategy for Groupe BMR. Mr. Gendreau will be responsible for the development and implementation of our multiplatform digital strategy and supervise all the company’s marketing activities. Mr. Gendreau will take up his new duties on May 1, 2017.
Jonathan Gendreau has 13 years of experience in e-commerce and digital marketing, including 7 years in the retail industry. After being Marketing Director for Lozeau from 2004 to 2011, he joined Groupe St-Hubert as Senior Advisor, Interactive Marketing. In 2016, he was promoted Marketing Director and, as such, he led the marketing and digital activities of the food service division.
Mr. Gendreau’s digital strategy expertise will be a valuable asset for Groupe BMR, who wants to position itself as a leader in this field to meet the expectations of customers whose purchasing habits are changing fast.